India's thriving audio-visual industry bolstered by governmental support, diverse offerings, and strategic initiatives, positions it as a compelling destination for overseas production houses and filmmakers. Engaging with the Indian audio-visual business presents an opportunity to tap into a dynamic market poised for exponential growth. 

The AVGC(Animation, VFX, Gaming, Comics)vertical of the Indian media and Entertainment

The AVGC (Animation, VFX, Gaming, Comics) vertical of the Indian Media and Entertainment (M&E) Sector is one of the most dynamic industries in India with modern technologies acting as a key enabler for providing world-class services to overseas and domestic studios/clients/companies who are the owners of content IP. The sector has witnessed an unprecedented growth rate in recent times, with the global market size of the AVGC-XR sector estimated at around USD 800 billion. India has also seen tremendous growth in this sector, in line with global standards. With the right set of interventions, India has the potential to capture 5% (~USD 40 billion) of the global market share by the year 2025, with an annual growth rate of around 25–30%, and lead to the creation of over 1,60,000 new jobs annually. 

The Potential of VFX & Animation in India

This sector – predominantly led by the services business; spans the domain of animation, VFX, gaming, AR/VR, ad films, location-based entertainment, new media, and various forms of post-production and multimedia among others. Indian animated IPs have also seen major success recently. Indian production studios and production talent have worked with global majors like Technicolor Creative Studios, Disney, Warner Bros, DreamWorks, Sony Pictures Entertainment, Electronic Arts, Cartoon Network, Fox, Ubisoft and Zynga among several others.  

The Indian government has recognized the potential of the AVGC sector and actively supports its growth. Initiatives like the National Centre of Excellence in Animation, Gaming, and Visual Effects, along with various incentives and grants, underscore the government's commitment. Through policies like the National Digital Communications Policy and the National Education Policy, the government is laying a robust foundation for the AVGC sector to thrive. Financial incentives, tax benefits, and infrastructure support are being extended to both startups and established players. 

AVGC Policies of VFX & Animation in India

AVGC policies are in effect in states like Telangana, Maharashtra, Karnataka, Delhi, and Kerala. Meanwhile, states such as Tamil Nadu, UP, MP, West Bengal, and Haryana are in the process of drafting policies. Efforts are underway to establish policies in Rajasthan, Gujarat, and the North Eastern states, envisioning a Center of Excellence in each state. 

AVGC Policies of VFX & Animation in India

Why Choose India for VFX & Animation

India's media and entertainment industry is on the brink of becoming a global content hub for the AVGC - XR sector riding on the back of following advantages:

Abundant Talent Pool Abundant Talent Pool

India boasts a vast pool of skilled professionals in game development, animation, and visual effects, nurtured by institutions like the National Institute of Design (NID) and Industrial Design Centre (IDC).

Robust Infrastructure for Production and Post-Production Work Robust Infrastructure for Production and Post-Production Work

State-of-the-art studios like Hyderabad's Images Towers and Centers of Excellence in Bengaluru provide world-class infrastructure for AVGC production and post-production activities. 

Cost-Effectiveness Cost-Effectiveness

India's cost-effective post-production services, coupled with a favorable policy regime and availability of creative talent, make it an attractive destination for AVGC companies.

Cultural Diversity as a Creative Reservoir Cultural Diversity as a Creative Reservoir

India's rich cultural heritage serves as a wellspring of inspiration for storytelling and content creation, offering narratives steeped in tradition and authenticity. 

Localization Expertise Localization Expertise

India's multilingual and multicultural population enables effective localization of content, catering to diverse global audiences.

Global Reach through Digital Platforms Global Reach through Digital Platforms

Digitization and expanded internet access have facilitated global reach for Indian AVGC products, with platforms like YouTube and Netflix providing a vast canvas for showcasing talent.